LG focusing on Android with no new Windows Phone planned

LG e740

This morning LG Electronics reported to the Korea Herald that they have no immediate plans to introduce new Windows Telephone to the market. Instead LG are focusing on Android for their future smartphone releases noting that "The total unit of Windows Phone sold in the global market is not a meaningful figure."

The company claimed that the partnership between information technology and Microsoft remains adept but the plan to focus on Windows Phone, announced in 2009, has non worked out for them financially. LG ended up losing money for seven straight quarters and only recently turned a turn a profit. As a result they lost a lot of market share, especially with HTC and Samsung having a winning portfolio of Android devices.

Regarding Windows Telephone specifically, a spokesperson for the visitor told the Herald that they will "go on research and evolution efforts" on Microsoft's mobile OS.

This news comes on the heels of an announcement of Steve Ballmer headed to Seoul Digital Forum on May 22 where he will be meeting with various business organization and developers. Though LG claims to non know his business organization schedule the implication is that Ballmer may meet with LGE for some impairment control regarding their recent smartphone determination.

One can claim that LGs offerings for Windows Phone take been extremely lackluster with only the LG Quantum (review), limited to AT&T and a few regional carriers, showing any real innovation. And despite being but ane of ii hard-keyboard Windows Phone devices it never sold well anywhere. Even the LG Jil Sander telephone was a bomb having its price constantly cut, in fact when we got our easily on it we panned the phone as feeling cheap and unexciting.

While prototype devices like the E740 remain floating effectually (we'll have our mini-review of it later today), the telephone is a far cry from anything interesting and would practice zip for LG or Windows Telephone were information technology to exist released. Information technology'due south one unique characteristic, NFC, has very little support in virtually major markets in 2022.

Clearly LG is facing strong contest, poor R&D and they are feeling the force per unit area from the Microsoft-Nokia partnership which they commented on in 2022. Mayhap they will utilise this to leverage a favorable deal from Microsoft if Ballmer meets with them later on in May. While it could look bad to lose a major OEM like LG, nosotros're not exactly too saddened either.

Conspicuously Nokia, HTC and Samsung are the time to come of Windows Telephone.

Source: Korea Herald

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